Majestic Wine has said it will open one store a month for the next few years after record Christmas trading.
Total sales rose by 8.1% in the eight weeks to Christmas Day, and more than 600,000 customers shopped with the chain.
Majestic, which has 208 stores and opened six last year, said it would double the rate of store openings.
Marlow in Buckinghamshire and Christchurch in Dorset are the first due to open in the spring. Marlow is one of the smaller-format stores planned by the group.