Marks & Spencer is to trial Early Learning Centre outlets in 10 of its stores in an effort to attract more families to shop there.
The company will introduce the toy-focused retailer in stores including its outlet in the Bluewater shopping centre in Kent.
“We know a large proportion of our customers look to purchase kidswear and toys for family and friends. So, by bringing the Early Learning Centre brand – with fun and interactive experiences – to our stores, we are able to give our 22m customers more reasons to shop with us,” said director of brands Neil Harrison.
