Proptech company Matterport, which specialises in virtual tours, is partnering with Google to enable Matterport content to enhance Google Street View.
From summer 2017, the 3D scans captured through the Matterport technology will be accessible almost instantaneously on Google Maps and in Google search results, which will help drive traffic to businesses’ websites.
With each capture, venue owners can get 2D photos, 3D models and virtual reality models, video and other digital media assets.
Bill Brown, chief executive of Matterport, said: “Our solution helps business promote their venues and provide a preview of what customers can expect. Because the Matterport solution uses 3D data to automate the capture and content creation process, our customers are able to produce a superior consumer experience on Google Street View and the web. This will help drive online consumer engagement and generate on site visits.”
Charles Armstrong, product manager at Google, said: “Street View helps prospective travellers/guests/customers gain the confidence of being there—before they go. To help people remotely navigate places, a sense of immersion has been key, so we’re always keeping tabs on companies that take immersion to the next level.
“Matterport offers one of the most realistic consumer experiences I’ve seen. Bringing the Matterport experience to Google Street View will be a game changer for businesses.”
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