Mercedes-Benz is joining up with Frasers Hospitality Group to furnish six serviced apartments in Kensington, west London, starting in November.
The venture will be expanded to Singapore – where Frasers is based – next year, with nine units opening there.
The move is a first for the German luxury car company, which will create furniture and accessories for the apartments, as well as colour and lighting concepts, bringing “elements from the car into the living space”.
