Inmidtown’s five-year business plan provides for £15m of private investment money to be injected into London’s Midtown if the entity is reinstated as the area’s BID.
Organisations including The British Museum, Google and BUPA will be invited in February to vote on whether to keep inmidtown as the business improvement district representing Midtown. Inmidtown’s business plan, which would launch in April, requires more than 50% of the businesses in the area to vote yes.
The area, which includes Holborn, Bloomsbury and St Giles, has been designated as an area of growth for the next 20 years in the Mayor’s London Plan.
Tass Mavrogordato, chief executive of inmidtown, said: “Ten years ago, Midtown was not considered a desirable destination for businesses, but there has been a dramatic step change. It is beginning to earn its reputation as being a destination that does things differently.
“By continuing to take a collective approach to local issues, creating programmes that stand out from the crowd and delivering innovative operational programmes for the Midtown business community, it will further enhance its appeal as a location for major domestic and international businesses.”
