Sales in Mothercare’s domestic business have fallen to a record low and losses have soared as it struggles to keep its turnaround programme on track.
The baby and maternity goods chain said that its interim like-for-like sales had slipped by 11.1% in Britain, which it attributed to market uncertainty and “negative press”. Its online sales in Britain were similarly depressed, down by 7.8%, which helped to push its adjusted loss before tax up from £2.6m to £6.2m in the six months to October 6.
The first half was a testing period for the group, which had to close shops, raise capital and cut jobs in an attempt to stay afloat.
