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Mothercare has a difficult rebirth

There were grim tidings for Mothercare with its UK sales plummeting both online and in its stores as it struggles to turn round the business.

The maternity retailer said its British like-for-like sales had fallen 11.4% in the quarter to January 5 while its online sales fell by an even higher 16.3% as fewer expectant mothers and families shopped at the chain.

Sales in its international business, which accounts for two thirds of Mothercare’s revenue and all of its profit, were down 1.1 %, but this was an improvement on the first half of its financial year when they fell 2%.

It comes as Mothercare continues to close UK stores under a company voluntary arrangement (CVA) agreed with creditors in June last year.

By March this year, the retailer’s UK business will have 79 stores and operate “with the discipline of a franchise”, according to chief executive Mark Newton-Jones.

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