The New West End Company secured a 61% vote in favour of becoming a formal business improvement district on Wednesday.
Retailers on Bond Street, Oxford Street and Regent Street voted for the BID to commence on 4 April for an initial three-year period.
Its prime purpose will be to improve retail trading performance and to re-establish London’s West End as the world’s premier shopping and leisure destination.
Chairman Ian Henderson said: “I am pleased that the BID will now embrace the entire retail and property community of the West End.”
References: EGi News 18/03/05
