Grosvenor and EIH London Investments have signed a deal with Indian hospitality group Oberoi Hotel & Resorts to launch its first UK hotel at the South Molton development in Mayfair.
Located at 40-46 Brook Street, W1, the site will become a 31-bedroom luxury boutique hotel, opening in 2028.
Grosvenor obtained planning approval to restore the 33,000 sq ft listed building in 2022 as part of its broader £500m South Molton development. This scheme is the largest mixed-use development in the West End, and will feature a hotel, offices, housing, cafes, shops, restaurants, and community and leisure areas, all within revitalised public realm.
Central to the project is a 267,000 sq ft joint venture between Grosvenor and Mitsui Fudosan UK to deliver two premium office buildings on Brook Street and Davies Street, providing headquarters opportunities in the West End.
Rachel Dickie, executive director of investment and development at Grosvenor, said: “Confirming a brand as prestigious as Oberoi Hotels & Resorts will have its first UK presence at South Molton, in the heart of Mayfair, is what we mean when we say we are creating a destination of international significance. We are thrilled to have such a fantastic anchor for the project at this early stage of development.”
Arjun Oberoi, executive chairman of the Oberoi Group, said: “This partnership with Grosvenor marks an important milestone in our international growth. London has always been a key market for us, and we are excited to bring our distinctive and personalised hospitality to the heart of Mayfair.”
JLL acted for Grosvenor; EIH London Investments was advised by Johnny Sandelson.
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