It is billed as “London’s most prestigious residential development” and prospective super-rich buyers are offered the chance to be “neighbours to the new Duke and Duchess of Sussex” in Kensington Palace.
The developers, Fenton Whelan, have also ensured that residents won’t have to share walls with anyone on a modest wage as they made a not-uncommon agreement with Westminster city council and the mayor of London that the half-a-billion pound development overlooking Kensington Gardens should not include a single affordable flat despite the “housing crisis” gripping the capital.
The City bankers behind the Park Modern development – which is being built on the site of one London’s few remaining hostels – hope to bring in £450m selling all of the 57 apartments in the block to the super-rich.