Developers are lining up for a £900m project to redevelop 114 acres in west London.
Robert Johnson, project director for the London borough of Brent, said almost 100 developers, housebuilders and registered social landlords had made approaches to the borough for the South Kilburn project.
They include Land Securities, Lend Lease, George Wimpey, Crest Nicholson and housing corporations Genesis and Metropolitan.
The scheme – in a deprived, largely council-owned area bordering the more affluent neighbourhoods of Maida Vale and Queens Park – will be based on a a masterplan approved in July 2004.
The scale of development proposed is unprecedented in west London: 3,000 new homes will be developed, doubling the density of existing housing, most of which will be demolished.
The masterplan “seeks to move away from the existing municipal monolithic estate structure”. It states that the redevelopment should include sports facilities, a business incubation centre, healthy living centres, day centre provision and enhanced open space.
Johnson said 55% of the new homes would be social housing, compared with 78% at present.
The sale of the private housing is expected to raise two-thirds of the anticipated £900m cost of the project over the next 30 years, with the remainder coming from the local authority, central government and the chosen partner. “The developer’s contribution could range anywhere between £60m and £140m,” Johnson said.
A preferred developer will be selected in November.
