EG presents the shortlist for the Property Marketing Awards 2014 and, while competition was tough, the independent judges have deemed these nominees a cut above the rest
Estates Gazette can exclusively unveil the shortlist for the Property Marketing Awards 2014.
Some 33 finalists across 11 categories are officially among the cream of the crop, as determined by a panel of marketing experts who, between them, have been there and seen it all in property and a variety of other industries.
Chair of the PMA independent judging panel and top–selling author Kevin Duncan said: “The judging process was great fun. There was a robust exchange of views about the quality of the work and the results. About 80% of the decisions went through easily. But there were a few close calls, particularly where the competition was at its strongest.
“The best entries had one or sometimes all of the following – a superb central idea, immaculate application across a full range of media, and an ingenious twist in its execution. They also had irrefutable and tangible results to prove effectiveness.”
Hosted jointly by the Worshipful Company of Chartered Surveyors and Estates Gazette, the awards celebrate creativity, ingenuity, and hard work in property marketing.
The winners will be announced at an awards ceremony at BAFTA, on Piccadilly, W1, on Thursday 26 June, presented by BBC Radio 3 presenter Katie Derham.
Proceeds from the awards event go to the Chartered Surveyors Training Trust, which helps disadvantaged young people become surveyors.
| Property Marketing Awards shortlist 2014 | |
|---|---|
| Best Marketing Campaign: London offices | |
| Sponsored by BPF | |
| Bostock & Pollitt | the Zig Zag building |
| Identity | Principal Place, the Un–Square Mile campaign |
| Wordsearch | 240 Blackfriars |
| Siren Design | Crane Building |
| Best Marketing Campaign: regional offices | |
| Sponsored by Regus | |
| Siren Design | IQ Slough marketing |
| Sectorlight | The Blade |
| Siren Design | IQ Slough animated books |
| Best Marketing Campaign: retail and leisure | |
| Completely Group | The Light, Leeds |
| Dale Nazzari & Company | No 1 Regent Street |
| Best Marketing Campaign: industrial and logistics | |
| Sponsored by Xtralis | |
| J2 | Segro London 2013 |
| J2 | Imperium at Solstice Park |
| J2 | Segro virtual agents breakfast |
| Best Research or Annual Report: | |
| Sponsored by BDO | |
| The Land Trust | Selling Houses |
| Savills | In Numbers |
| Luminous | Mouchel Annual Report and Accounts 2013 |
| Best Marketing Campaign: residential – new build | |
| Sponsored by Park Communications | |
| Citu | Little Kelham |
| Me & Dave | The Eagle |
| Evolve Agency | Regent Canalside, Camden |
| Best Marketing Campaign: residential – regeneration | |
| Sponsored by Octink | |
| Sectorlight | Royal Arsenal Riverside |
| Bellway Homes Thames Gateway Division | Pembury Circus |
| You Agency | Greenwich Square |
| Philosophy Design | Kilburn Park |
| Best Marketing Campaign: residential – international | |
| Sponsored by One Luxury Marketing | |
| Saentys | Turandot Residences |
| Redleaf Polhill | Palazzo Molin |
| Best Website: | |
| Sponsored by FTI Consulting | |
| Bostock & Pollitt | The Zig Zag building |
| The Neighbourhood | White Collar Factory |
| Best Corporate Marketing campaign: | |
| Sponsored by RICS | |
| CBRE | Bull or Bear |
| JLL | The New Performance of Property |
| Dale Nazarri | The Correspondent |
| In–house Marketing Team of the Year | |
| Sponsored by Profile Network | |
| Redrow Homes | |
| L&Q | |
| Savills | |
Rebecca.Kent@estatesgazette.com
