Property owners could be sitting on £550bn of untapped revenue.
Darabase.io, a new property inventory platform for augmented reality advertising, believes that property owners could and should be accessing billions of pounds of untapped digital spend.
The new platform will allow property owners to control digital content displays across their portfolios by supporting the creation and management of location-based digital content. It will also enable property owners to register property digital rights and set rules about what digital content can be displayed in their locations.
According to Darabase, the platform will give property owners access to a total digital spend of just under £550bn, while protecting properties and portfolios from unregulated immersive digital content. It also sees the introduction of a marketplace for PDRs.
“We are introducing a new asset class,” said Dominic Collins, chief executive and co-founder of Darabase.
Collins said property owners should consider what sort of incremental revenue they can generate by controlling and leveraging the digital skins of their properties and portfolios.
“We think the value is about 2% of the physical asset value,” he said. “That is significant. If you have a £100m building, that’s £2m of incremental asset value based on that revenue.”
Collins said darabase.io will allow property owners to access to fresh revenue streams while giving them greater control over how their properties are used as a canvas and context for augmented reality content.
Collins said: “We have been engaging with large property companies including Landsec, Grosvenor, Lendlease, JLL and Aldar for five years now as there has been this realisation that, while this might not be part of their everyday thoughts and strategies, it is incredibly important from a control perspective and a potentially lucrative opportunity.”
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