Redefine Hotels and BDL Management have merged to create the largest independent hotel management company in the UK.
Redefine BDL Hotels has 60 hotels – 6,700 rooms – and franchises from IHG, Wyndham, Hilton, Starwood, and Best Western hotel groups.
Redefine BDL Hotels will retain offices in both London and Glasgow.
BDL Management chairman Stuart McCaffer will leave the board after 15 years to concentrate on his own hotel ownership interests. His hotel interests will continue to be managed by the merged company.
The newly merged group said it would offer hotel owners stronger procurement capability and negotiating power, financial strength, continuity of service, and access to international hotel brand relationships including IHG, Wyndham, Hilton, Starwood, and Best Western.
Redefine BDL Hotels chairman Helder Pereira said: “We view this merger as an extremely positive transaction for both companies; a strategic move which will enable us to be one step ahead of the trend for consolidation in Europe, mirroring what we are witnessing over in North America.
“We see significant opportunities to grow our business, both through acquiring new management contracts, and by partnering with owners and developers to deliver optimum performance from their assets, helping them to realise their full potential.”
annabel.dixon@estatesgazette.com
