REdirect and SAY agree partnership deal

Real estate technology solutions provider REdirect Consulting has formed a strategic partnership with SAY Property Consulting, an adviser on strategic operational management for the living and mixed-use sectors. The pair said the partnership marked a “significant milestone” and was a collaborative move to strengthen the overall service offering provided to real estate companies operating in the UK’s build-to-rent sector. For REdirect Consulting, the partnership will enable the firm to facilitate a more comprehensive offering to its clients in the rented sector, with SAY providing advice on matters such as operational budgets, amenities and services, landlord and tenant solutions and estate management strategy. Callum Board, client success director at REdirect, said: “The rental living sector in the UK is in its infancy compared with the sector in the US and Europe. Even though the sector has seen significant growth over the past decade, rental living still only represents just 1% of the overall housing sector and less than 5% of the housing rental market.  “By leveraging our expertise in real estate technology with a major player like SAY Property, our clients can drive efficiencies by streamlining and automating business processes, deliver growth through return on investment and provide inspiring places for people to live and work.”  Debra Yudolph, founder and chief executive of SAY, added:  “The partnership with REdirect enables us to bolster the support we can offer to our clients in the rental living space. Bringing together our knowledge of strategic operational management and REdirects’s expertise in innovative proptech solutions will add real value to our clients. “The importance of choosing and implementing the right technology platform for operational assets cannot be understated and designing the operational approach alongside the procurement and implementation of the tech stack will always deliver the best results.”