Britain’s biggest nightclub operator is swapping discos for bars as cash-strapped students ditch the dancefloor.
The Danish owner of Rekom, operator of the Pryzm, Fiction and Eden brands, has hired AlixPartners to help pivot the business towards bars and away from nightclubs.
Rekom currently operates 36 UK clubs and 12 bars. It will sell off some nightclubs and open new bars under the Proud Mary and Heidi’s Bier Bar brands.
