From high-tech gyms to a £150,000 budget set aside solely for the purchase of gilded gold leaf, Fitzroy Place, W1, is packing a punch as central London’s biggest new scheme in 50 years.
The £750m, three-acre site was acquired for £156m by developer Exemplar and Aviva Investors in 2010. This came after the financial crisis saw the site’s previous owners, the Candy brothers, end their role as development manager and scrap their controversial Noho Square plans in 2008.
The scheme completed last year anchored by Estée Lauder on the commercial side and last month saw residents move into their flats marking one of the project’s final, significant milestones.
Estates Gazette toured the project as residents moved in to look at everything from the bespoke backgammon boards to the £3m chapel renovation.
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