The RICS has unveiled a new logo intended to present a more “corporate” image. It is part of the institution’s £100,000 revamp under its Agenda for Change programme, due for completion by the end of this year. At the launch of the logo, RICS president Jonathan Harris said: “We now have a strong relevant brand that will give RICS and chartered surveyors clear recognition and status throughout the world.” The brand change aims to increase women’s membership from 15%. Design house Tatham Pearce was responsible for the rebranding.
The RICS has unveiled a new logo intended to present a more “corporate” image. It is part of the institution’s £100,000 revamp under its Agenda for Change programme, due for completion by the end of this year. At the launch of the logo, RICS president Jonathan Harris said: “We now have a strong relevant brand that will give RICS and chartered surveyors clear recognition and status throughout the world.” The brand change aims to increase women’s membership from 15%. Design house Tatham Pearce was responsible for the rebranding.
