Serviced apartment company SACO has launched a new aparthotel brand called Locke, which combines aspects of boutique hotels and serviced apartments.
Each Locke property will be designed to reflect the local neighbourhood’s culture, taking inspiration from the local area to connect guests with like-minded locals and other travellers.
The first Locke property will open on Leman Street, E1, in October 2016, with further properties due to be rolled out across the UK and Europe from 2017.
Consisting of 168 apartments, divided into 105 studios and 63 one-bedroom suites, Leman Locke will also offer guests two sky meeting rooms, the Locke Gym, two bars, all-day dining and large indoor and outdoor lounge areas with WiFi.
SACO chief executive Stephen Hanton said: “The serviced apartment sector is the fastest growing part of the hospitality industry and we have developed Locke to offer today’s travellers the best of a design-led hotel experience with at-home independent living.”
Eric Jafari, managing director for SACO Property Group, who has led the development of the Locke brand, added: “John Locke was an enlightened thinker, before his time, who challenged the status quo. With Locke, we seek to create aparthotel-anchored communities that do the same. Locke offers a unique take on aparthotel living. We understand that travellers no longer want just a comfortable night’s stay.”
SACO currently operates and manages a portfolio of more than 900 apartments in cities across the UK and 35,000 apartments across 220 key destinations in 50 countries.
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