Samsung has agreed a 20,000 sq ft lease at Argent’s Coal Drops Yard in King’s Cross for a digital showcase space.
Samsung KX LDN, located on the top floor of the shopping and lifestyle development, will showcase the company’s devices and services in a space it describes as a “creative and digital playground”.
The Coal Drops Yard development has more than 100,000 sq ft of retail space and is scheduled to open this autumn. Other tenants include Paul Smith, Tom Dixon and Cubitts.
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Younghee Lee, chief marketing officer at Samsung Electronics, said: “This flagship space in the heart of Coal Drops Yard will embody the spirit and creativity of our brand and will allow visitors to see, hear and experience all we have to offer.
“I am excited to have this showcase to grow as a true landmark in London.”
King’s Cross Central Limited Partnership was advised by Hanover Green and Nash Bond.
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