Swindon Borough Council has signed off plans put forward by property company Seven Capital for a 1m sq ft leisure scheme.
The company, which took control of the North Star site next to Swindon station earlier this year, wants to build an indoor ski centre, IMAX cinema, bowling alley, trampoline centre and hotel, alongside bars and restaurants.
As landholder, the council previously had a development agreement with Moirai Investments to bring the site forward, which was scrapped after several delays and unfulfilled commitments. The ultimate gross development value for the scheme is estimated at £270m, and plans will be lodged with the local planning authority before the end of the year.