At least 40p out of every pound spent this holiday season will be “digitally influenced” as shoppers use technology to research or buy their goods.
Some £15 billion will be spent in transactions that use laptops, desktops, tablets or mobile phones at some stage.
Deloitte, the consulting firm, argues that technology will be a driving force behind a projected 4% increase in overall retail spending to £42.4 billion in the run-up to Christmas, while Verdict states that the increase will be just 2.6%.
Times, 49
