Shaftesbury has signed skateboard clothing and equipment brand Slam City Skates for an expanded 1,653 sq ft store at 37 Endell Street, W1 in the Seven Dials.
The store will relocate from its current site at 16 Neal’s Yard, WC2, to launch its new concept design, and has signed a five-year lease.
The store is due to open in the spring, and will line the retailer up alongside American Classics and wine merchant Ten Cases.
Shaftesbury head of retail strategy and letting, Sam Bain-Mollison, said: “Slam City Skates’ commitment to Seven Dials is a great endorsement. It adds to our unique mix of leading international brands, creating an offer that appeals to domestic and international visitors alike.”
Shackleton and JLL acted for Shaftesbury and Slam City Skates represented itself.
