Soho House Group has secured the leasehold of The Fat Badger on London’s Portobello Road, W10, from private owners for the expansion of its pizzeria concept, Pizza East.
The three-storey Fat Badger was bought off an asking price of £125,000. It has 20 years remaining on the lease and a passing rent of £65,000 pa.
Soho House Group’s Pizza East opened in Shoreditch in October 2009. It offers a modern take on the pizzeria, with the option to eat-in or take away, as well as an Italian-American Deli section.
Chris Bickle of Davis Coffer Lyons, which advised the private owners, said: “The site has a really excellent location, close to Ladbroke Grove and Notting Hill, which has a classic melting pot of cultures, making it a very unique part of London. The Soho House Pizza East concept has been incredibly popular in the East End, and the restaurant’s eclectic style will provide a really welcome setting for the clientele that this area also attracts.”
annabel.dixon@estatesgazette.com
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