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Survey reveals growing optimism among hoteliers

 


Just under half of UK hotel general managers envisage either growth or no change in occupancy performance during the current quarter compared to Q3 2008, according to TRI Hospitality’s Hotel Confidence Monitor.


 


Only two in 10 respondents did not project a decline in this quarter’s average room rate. A similar number – 19% – expect to maintain or increase rooms revenue (RevPAR).


 


The monitor found that 51% of respondents are optimistic looking towards the next three months. Since January, the proportion of optimistic respondents has risen by 23 percentage points.


 


Of the 113 general managers who responded to the survey, 48% were more optimistic than three months earlier, which stands in contrast to the 70% who were less optimistic in January.


 


Jonathan Langston, managing director at TRI Hospitality Consulting, said: “There appears to be a feeling among hoteliers that the worst could be behind us, with an increasing sense of confidence that we are a step nearer to recovery.”


 


annabel.dixon@rbi.co.uk

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