Tesco has launched its new discount chain, Jack’s, amid rising competition from German rivals Aldi and Lidl.
The retailer intends to open 10-15 Jack’s stores in the UK over the next six months.
The stores will include a mix of entirely new sites, sites adjacent to existing Tesco stores, and “a small number” of converted Tesco stores.
The first two stores will open on 20 September in Chatteris, Cambridgeshire and Immingham, Lincolnshire, on sites which make use of excess Tesco space.
Tesco group chief executive Dave Lewis said: “Jack Cohen championed value for customers and changed the face of British shopping. He’s an inspiration for all of us and that same spirit still drives Tesco now.
“It’s fitting that today we mark the beginning of Tesco’s celebration of 100 Years of Great Value by launching a new brand, and stores bearing his name: Jack’s. Great-tasting food at the lowest possible prices with eight out of 10 products grown, reared or made in Britain.”
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