The Collective is to launch a hotel at 34-38 Wallis Road in Hackney Wick, E9.
It will develop the scheme in a joint venture with London residential developer Hurlington and then operate the hotel under its brand.
The London Legacy Development Corporation has approved the plans which will see a six-storey, 240-bedroom hotel with 7,800 sq ft of co-working space.
The co-working space will be on the mezzanine and first floor. Plans also include 6,975 sq ft of additional workspace on the ground floor,a 4,350 sq ft restaurant on the mezzanine and 5,500 sq ft of ground-floor flexible retail, food and beverage space.
It is the first hotel in the UK for the co-living operator, which in March picked up the Paper Factory Hotel as a short-let accommodation provider in New York.
The use class (C1) will require that visitors stay for a maximum of just 90 days, compared to four to 12-month stays at its flagship scheme in Old Oak.
The scheme will offer affordable workspace, targeted at local creative businesses, however it does not offer affordable housing contributions.
Planning documents describing the scheme say: “The Collective’s unique hotel offer targets those that are planning to stay for more than a night or two in London. The aim is to offer guests an experience of community both within the development itself and locally.”
It also says that the Collective’s hotel brand has live projects in its planning and development pipeline across London, New York and Frankfurt scheduled to deliver 3,500 rooms by 2020.
The 0.5-acre site was previously called in by the GLA in an earlier planning application from private owners seeking to deliver 80 residential units for fears that it was excessive in density and failed to deliver sufficient affordable housing.
It is located within Hackney Wick and Fish Island in the Lower Lea Valley Opportunity Area. The London Plan sets a target for 40,000 additional hotel rooms by 2036 and points to opportunity areas for expansion.
Meanwhile, the GLA has been skeptical about co-living. While identifying a requirement the Draft London Plan, it outlines concerns over the minimum housing standards, which it says are not suitable as an affordable housing option.
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