Topland Group is bringing its 20 hotels acquired from Hallmark Hotels and Menzies Hotels together under its new brand and chain, Hallmark Hotels.
The rebranded hotels will come under the new mid-market franchise this month, and offer 2,700 bedrooms across the UK.
Sol Zakay, executive chairman and chief executive of Topland Group, said: “While ensuring consistently high standards are maintained across the existing portfolio, Topland will continue to operate with a mandate to seek out properties of similar quality with the objective of building a £1bn hotel business.”
Topland is refurbishing the hotels, starting with the Hallmark London Chigwell Prince Regent.
Lionel Benjamin, director of hotels, Topland Group, added: “We are driven to ensure Hallmark Hotels is a preferred choice for guests. As the Hallmark group continues to grow, operational efficiency and a consistently high quality of service will remain the primary focus.”
