Bricks-and-mortar retailers who fail to match the data and insights of their online competitors keep going bankrupt — from Sears to Payless to Toys R Us. But Trax, a $1.1bn Singapore-based start-up, is bringing together data from in-store cameras and a new mobile app, which guides shoppers to purchases, to try to bolster high street stores.
Bricks-and-mortar retailers who fail to match the data and insights of their online competitors keep going bankrupt — from Sears to Payless to Toys R Us. But Trax, a $1.1bn Singapore-based start-up, is bringing together data from in-store cameras and a new mobile app, which guides shoppers to purchases, to try to bolster high street stores.
Click here to read the full article (£)
