Trussardi’s private equity backer is preparing to relaunch the fashion label that was once a household name in Italy after appointing fashion industry veteran Maela Mandelli as chief executive. QuattroR took a 60 per cent stake in the Milanese house in February when it became the latest example of a fashion dynasty selling to a bigger group. Many smaller fashion groups have struggled to compete in a global market where social media and big data have led to changes in business strategy.
Trussardi’s private equity backer is preparing to relaunch the fashion label that was once a household name in Italy after appointing fashion industry veteran Maela Mandelli as chief executive. QuattroR took a 60 per cent stake in the Milanese house in February when it became the latest example of a fashion dynasty selling to a bigger group. Many smaller fashion groups have struggled to compete in a global market where social media and big data have led to changes in business strategy.
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