A kitchen that orders food and tells people what to cook, a hallway that says hello, and a bedroom that tracks sleep and helps consumers choose outfits based on the weather are all themes explored in a future smart home project launched by Unruly.
The company built a 2,000 sq ft space, entitled Home, at its London headquarters featuring emerging tech products from companies such as Amazon Launchpad and eBay to show what the home of 2020 could look like.
Partnering with consultants across virtual and augmented reality, well-being, digital health, interior design and home security, Home shows how brands could engage consumers in the house through the internet of things – a market that is predicted to add £1.4tn to the global economy in 2019.
Matterport has also created a fully navigable virtual tour of Home that incorporates Mattertags extra information.
More than 25 brands linked up with Unruly for the project, including the White Company, Direct Line and News Corp.
Unruly chief executive Sarah Wood said: “Brands that are passionate about the consumer experience and keen to understand the value they can bring to consumers in their home will be the ones who make the most of this opportunity.
“Home will give marketers a synapse-tingling shot of the future. It will help brands and agencies future-proof their marketing strategies, demonstrating how connected tech will enable brands to share their stories with consumers in new and exciting ways.”
Edward Roussel, chief innovation officer, Dow Jones, which uses hologram technology in Home to enhance stock market data, said: “Technology is uprooting how people will consume media, making experiences in the future more personalized, immersive and compelling. The media experiences we are creating for the Home of the Future tap into a number of exciting trends that are beginning to emerge in Silicon Valley.”
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