Supermarket chain Waitrose is launching a new convenience store format specialising in fresh food.
The first convenience shop – 5,800 sq ft – will open in
It will be the first of an initial trial of the format, which aims to see a further three shops open by spring next year.
They will focus on specialist service counters and fresh produce, including cheeses, fresh meat, fish and bread.
Mark Price, managing director of Waitrose, said: “The new format further reinforces the strengths of our brand and the values that run throughout our business.
“We believe you shouldn’t have to compromise on the standard of your shopping experience just because a store is smaller and designed for experience.
“We want to revive that old-fashioned personalised service in convenience shops, which consumers value, but within a fresh and contemporary setting.”
