Wolf & Badger, the multi-brand store concept, has secured a store at 32 Dover Street, W1.
The retailer, which sells more than 70 independent design brands covering fashion, accessories and homeware, has acquired 2,700 sq ft. It has taken a 10-year lease from the landlord, the Trustees of the Earl of Mexborough 1954 Settlement.
It is the second London store for the retailer, which opened its first boutique in Notting Hill, W11, in February 2010.
Wolf & Badger will join a growing number of designer brands, including McQ by Alexander McQueen, Acne, and Vanessa Bruno, in the area when it opens its store next month.
Kevin Farrow, senior director at CBRE, which advised Wolf & Badger, said: “Bond Street has been a high-end shopping destination for more than a 100 years, but recent demand for luxury goods, in particular from Asian and Middle Eastern tourists, has meant this demand has spread into edgier locations such as Dover Street. Wolf & Badger is a successful and innovative retailer with a unique business model. Its arrival on Dover Street will cement the area’s reputation as an appealing and improved shopping destination.”
annabel.dixon@estatesgazette.com
